UI/UX
With full access to archives dating back to the 19th century, this annual report was created to celebrate Norton Children’s Hospital Foundation’s long philanthropic record. The concept, “Stories of Life,” cleverly captured the ideas of both patients’ life stories and the life-saving treatments the hospital provided for more than one hundred years. Historical photography and ephemera combined with current imagery to tell just a few of the many stories of lives that were improved with the Foundation’s assistance. Making the best of the brand’s colorful palette along with rich data, each spread received a bright design treatment and infographics contrasting then and now statistics. (A personal aside: This project was incredibly meaningful to me since my daughter had spent a month at Norton Children’s Hospital and received amazing care there the previous year. The report was filled with love.)
Scope of work: Research, Concept, Design, Production
Designed at Black and White, Louisville.