Farmer Mac’s 2016 and 2017 Annual Reports were created using rich, colorful photography of the country’s agricultural lands and graphic iconography to reflect the company’s optimism and growth. Rather than designing with typical bars or donuts, the many graphs and charts told their very own visually captivating stories and a playful sense of scale contrasted with more copy-heavy layouts to keep readers paging through.
Scope of work: Concept, Design, Production
Designed at Black and White, Louisville.