The visual branding established for Be Concerned encapsulates the organization’s commitment to providing groceries and advocacy to the Greater Cincinnati community in a warm, compassionate and inclusive way. Since 1968, Be Concerned has been a resource for residents to shop for necessities without having to leave their dignity at the door. The brand’s tone is wholly reflected in the logo with a fresh color palette, inviting typography and approachable iconography. Embracing its role as “The People’s Pantry” and maintaining use of a heart within the logo itself (a large part of the original logo), the Be Concerned branding mirrors the organization’s essential role as one that loves their neighbors with food and feeds their neighbors with love.
Scope of Work: Branding, Print
Designed at Black and White, Louisville.